graphic designer career pathway

graphic designer job description ministry As I was looking around I noticed that in one corner of the intersection there were a number of electrical boxes that were probably used to house the wiring and circuit boards for the traffic signals. The electrical boxes were at ground level and in the center of a flower garden. Normally if someone wants to hide an ugly electrical box from view they will plant a few shrubs in front of it to serve as a screen. But, in this case, the local county government decided to wrap them!The electrical boxes were wrapped with garden imagery so that they blended into the garden itself. Moreover, they wrapped the boxes with very interesting garden imagery using the images of very interesting plants and it looked outstanding!Kudos to the Department of Transportation and Highways!Here is an idea. What about interior or exterior wall space?Every building has unused wall space whether its an exterior wall or a wall inside your foyer, why not wrap it with your brand identity?A wall mural of some exciting imagery that enhances your brand and your message will serve to separate you from your competitors in the minds of your customers. In marketing jargon, you are brand positioning yourself. Inspire your clients by prompting them to think of why they need you for something specific that you offer. If they see something specific, then there is a greater likelihood that something might occur to them as a trigger point. By doing so, you are creating a niche in the mind of your client that separates you from other choices and gives them the belief that they are best served only through your brand. In other words, you are defining your corporate identity.

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